As the chilly air of fall settles upon us, one can’t help but long for the days of sunny weather, endless fun and, of course, awesome music festivals. Fortunately, British rockers The Vaccines put out a video for “Wetsuit” that acts as the perfect cure for anyone’s bout of post-summer blues.
They took a cool concept, making the video almost entirely from the iPhone app Instagram, and created it into something very special. Fans were asked to tag instagram photos of themselves at festivals using #vaccinesvideo.
“We always talk about breaking down the barriers between the band and the fans. We like sharing music with them, meeting them, interacting with them, as most bands do. So this felt like the ultimate interaction. Instagram was suggested to give photos taken on people’s phone a nice warm feel.” – Justin Young, lead singer
Watch the video and feel the warmth below: